Cash Taxi

Client:

MBC

Description:

A TV show where unsuspecting passengers enter a taxi cab only to discover they are on a televised game show.

They have a chance to win a significant sum of money by answering questions correctly as the meter ticks. Losing means being dropped off on the street with nothing.

On Cash Taxi unsuspecting members of the public step inside a seemingly ordinary taxi cab and suddenly discover they are on national television with a chance to win a small fortune. All you have to do is step in, answer a few questions, and step out richer at your chosen destination. The meter represents the contestant’s prize money, it starts easy, but the longer they stay in the taxi, the harder it gets. A contestant can call whoever they want and ask passers-by but they only have three lives and if they lose them all they’re out on the street, wherever the taxi is, with nothing.